The Stylist Connection
Stylist Connection
Creating strong relationships between stylists and customers may be the best route to lasting customer loyalty. To allow for this, customers must be relatively assured that they can get the same stylist when they return. Keeping low employee turnover is a first step and this can be done by keeping your employees happy over the long-term. Offer a comfortable work environment, competitive salary, and bonuses based on performance to make your best staff feel appreciated. An appointment system that allows for customers to reliably reserve the stylists they want is the second step.
Stylists might often remember regulars and their desired styles on their own, but encouraging them to document their clients to offer better service as they return can systematize these efforts. With a CRM (customer relationship management) database system, the salon can use computers to support this work, making client information available to all staff. The CRM system can be used to schedule customer appointments proactively, by reminding customers when it is time to return through calls, postcards, or even automated emails.
Consistency is Key
Consistency is key
At the same time as these strong connections between stylists and clients are encouraged, you must avoid the pitfall of having a few superstar stylists who can’t handle all of their appointment requests. Not only will they be able to demand higher and higher salaries and credibly threaten to break out on their own, but you will lose sales when other stylist stations go unused.
Make sure all staff are consistently trained and have the skills and support they need to become customer favorites. Although some may still rise to the top of the pack, if customers see that they get consistently high quality service no matter who they work with, they will learn to value the salon even when they cannot get their favorite.
Other Direct Loyalty Incentives
Direct Loyalty Incentives
Loyalty programs that encourage repeat visits through a bonus program can be useful. However, be careful to maintain the premium brand image of the firm. Customers who think the main reason to keep coming back is to get the tenth haircut free, may also be customers who would easily try the promotions from a cheaper salon. Making the service more valuable and proving why it is worth its price is preferable to encouraging customers to return because of cash savings.
For more details on how to start a hair salon you can reference this ebook in click here
What you will learn from this ebook?
- You will know that you have the ability to start your own Hair Salon
- You will have the information you need to determine whether to buy a Franchise…an existing Salon or start your own.
- You will know how to get your Salon started…what to do…and when to do it.
- You will know how to get more bang for your advertising buck.
- You will know what always to look for in selecting a location.
- You will know 3 things offered by your product manufacturer that most Salon owners don’t take advantage of.
- You will know the one Insurance policy you don’t want to be without.
You will also get the following tips to get your salon up and running and profitable, for example:
- 4 hot tips on how to double your money
- A list of Salon equipment required.
- A list of other items…including supplies…required to open a Salon.
- Tips on negotiating the lease.
- Which licenses and permits are required.
- How to interview Stylists.
- What to look for when hiring Stylists.
- Advice on retail products.
- List of taxes and when they are due.
I think with a few bullet points above is enough for you to refer the hair salon to launch their future. Wish you success!
>>Buy Ebook here<<
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